Playgon, a leading name in the live dealer gaming industry, had its eyes set on new markets. The company, known for its mobile focused iGaming software, was eager to bring its flagship product, VegasLounge™, to a new audience. However, the path to expansion was not without its challenges in live dealer game optimization.
Entering a New iGaming market
Playgon’s foray into new markets was met with a few obstacles. The company had limited experience with streaming providers in the new regions and lacked visibility and data on performance in key growth markets. Additionally, they needed to ensure their new video technology, webRTC, was compatible in the regions.
Solution
Crowdtesters in multiple markets
Recognizing the need for expert assistance, Playgon turned to Testa, a leading provider of manual crowdtesting services. Testa’s expertise in assessing video performance in multiple markets was exactly what Playgon needed to overcome their challenges and achieve their expansion goals.
Testa’s approach was to recruit crowdtesters in multiple markets to assess the viability of Playgon’s games. Testa recorded performance metrics like load time, audio and video performance and game speed. Device and browser compatibility were also reviewed. Finally, the exploratory testing was conducted, sharing overall impressions of the product, from within the market. This approach allowed Playgon to assess the performance of their Vegas Lounge Live Dealer in real-world conditions, providing valuable insights that Playgon could use to improve the product.
The data gathered by Testa was instrumental in helping Playgon work with their technology providers on video performance in key markets. It provided a clear picture of how the software was performing and where improvements were needed. This data-driven approach led to significant improvements in Playgon’s product, resulting in a better gaming experience for players.
Additionally, Playgon reported, Testa’s services validated and provided proof for key integrations and partnerships. This was crucial in building trust with partners and stakeholders, and in ensuring the smooth operation of Playgon’s software across various platforms.
Result : sucessful live dealer game optimization
Significant improvements for players
The partnership between Playgon and Testa was a major success. It led to significant improvements in Playgon’s live dealer games, enhancing the gaming experience for players. The company was able to reduce latency, optimize video quality, and ensure seamless streaming. They also improved video synchronization, enhanced communication, and ensured multi-device compatibility.
The graph vividly illustrates the substantial improvements in the average response time of the game after the collaboration between Testa and Playon’s technical team. In the “before” scenario, represented by the red line, the average response time is around 19.7 seconds, which indicates not just sluggish performance but also considerable volatility. There are frequent spikes and drops, making the gaming experience unreliable.
However, after implementing optimizations based on crowdtesting data analysis, the “after” scenario, denoted by the blue line, shows a remarkable 43 % reduction in average response time, bringing it down to 11.2 seconds. More importantly, the blue line demonstrates much greater stability, with fewer peaks and valleys, signaling a more consistently lower response time. This represents a significant added value to the client’s product by enhancing both speed and reliability, which would invariably improve related factors like latency and video quality, culminating in a superior gaming experience for the end-user.
The collaboration between Testa and Playgon greatly improved the live dealer gaming experience, resulting in delivering a seamless and engaging platform. Playgon continues to work with Testa to validate new markets and test integrations. This success story underscores the vital role that testing services play in enhancing the iGaming industry and creating exceptional player experiences. With Testa, iGaming operators and providers alike can create a better user experience, and maintain players for longer.
“Going above and beyond. The Testa team went into detail on the loading, the hints we got to improve the product, lots of diagnostics.”Guido Ganschow – President and Director – Playgon Games
Playgon’s journey into new markets is a testament to the power of collaboration and the importance of thorough testing. It’s a story of overcoming challenges, embracing innovation, and delivering an exceptional gaming experience to players around the globe.
Getting started with Testa live dealer game optimization
Looking to enhance your gaming experience? It’s important to ensure your software is fine-tuned for your target markets. That’s where Testa comes in. Our objective and detailed testing methods offer valuable insights to help refine your product, ultimately enhancing the user experience.
We invite you to explore our website at Testa.io and contact us to get started.