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TESTA CEO Kyle Wiltshire has been interviewed by Global Gaming Insider in a feature exploring the origins of TESTA and how crowd testing uncovers the subtle customer pain points that traditional testing often misses.
In the interview, Kyle explains how crowd testing enables operators and providers to see their products through the eyes of real end users—across markets, devices, networks, and languages.
Key points from the interview include:
- TESTA was founded to serve the online gambling industry specifically, using real testers in real markets rather than simulated environments
- Crowd testing goes beyond bug detection to cover performance, payments, KYC, promotions, UX, and localisation
- A global network of over 1,000 qualified testers across 100+ countries enables true in-market insights
- Subtle issues—such as local language nuances or friction in registration flows—can significantly impact conversion and retention
- Comparing results against competitors operating under the same regulations provides critical context, not just isolated metrics
- Crowd testing removes internal bias by testing on real devices, real internet connections, and in the local language
- TESTA’s long-term vision is to become a “no-brainer” decision for operators and providers, delivering fast, measurable value
- The company’s current focus is on growing its tester network and building a strong base of satisfied clients
The interview highlights how crowd testing is evolving into a practical, high-impact tool for improving user experience and commercial performance in iGaming.
👉 Read the full interview on Global Gaming Insider’s website
About the author
Rebecca CHEN
TESTA Marketing coordinator