TESTA CEO Kyle Wiltshire was recently interviewed for the SiGMA Watch Series at SiGMA Asia 2026. In the feature, Kyle explores how the combination of AI and crowd testing is completely redefining QA standards across the iGaming industry.
During the discussion, Kyle breaks down how relying solely on laboratory simulations leaves massive gaps for operators and why testing with real people on real devices is the only way to protect the player experience.
Key points from the interview include:
- The “Last Mile” Visibility: Crowd testing allows operators to see exactly what an app or website looks like to a real user, using local cell towers and local internet service providers in the target market.
- Uncovering Real-World Issues: While traditional QA uses controlled simulations, crowd testing uncovers hidden live-environment friction points in localisation, registration flows, and performance.
- The Limits of AI: While AI automation is rapidly accelerating testing cycles for routine tasks, Kyle stresses that AI cannot evaluate human elements like translation nuances, local user expectations, or perceived game speed.
- End-to-End Payment Validation: Instead of mock transaction checks, TESTA uses real people with real bank accounts and credit cards to monitor the entire payment lifecycle, from deposit to withdrawal, preventing player frustration and account abandonment.
- Building Trust as a Neutral Third Party: TESTA frequently serves as an independent, neutral entity to help settle technical disputes and validate performance data between operators, suppliers, and tech partners.
The interview highlights how forward-thinking iGaming markets are moving away from assumptions and embracing real-world data to optimize their platforms.
“With AI engines, a lot of what is traditionally done in QA can be automated, done faster, done better… [But] AI is not going to help you understand if something is translated well or how people in the market compare in terms of game performance or speed.”
— Kyle Wiltshire, CEO of TESTA
Watch the full interview
Want to see the full breakdown of how the iGaming testing evolution is unfolding?
Read the full article and watch the interview on SiGMA World
About the author
Ian McKinnon
TESTA Head of Marketing