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Proud to see Kyle Wiltshire, CEO of TESTA, featured in one of NEXT.io’s Top Podcast Episodes of 2025—ranking #2 with over 1,180 hours watched.
The reason this episode resonated isn’t hype. It’s because it speaks to the real operational challenges iGaming companies face in Southeast Asia—the same realities TESTA works with every day on the ground.
Key takeaways from Kyle’s interview:
- Southeast Asia is not a quick-win market—expect timelines to be 3× longer than Western markets
- Trust beats speed—face-to-face relationships remain a competitive advantage
- “Local” means country by country, not one SEA strategy copied everywhere
- Live casino growth isn’t accidental—it’s driven by deep cultural fit and player behavior
- Fragmented infrastructure creates risk—but also opportunity if you truly understand it
- Western playbooks don’t translate—SEA-first thinking is essential
This perspective is exactly why TESTA focuses on real people, real devices, and real market conditions—helping operators and providers avoid assumptions and make better decisions before scaling.
About the author
Rebecca CHEN
TESTA Marketing coordinator