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Less script, more discovery: the role of exploratory crowdtesting in iGaming development

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QA and testing methods vary from team to team but at some point all teams should try exploratory crowdtesting to find the unexpected details lurking in the unknown unknowns.

This article delves into the benefits of this approach for iGaming operators, showcasing its potential for improving user experience.

Beyond the script: embracing uncertainty in software testing

Mobile tech and internet access have fueled iGaming’s growth, attracting new operators and fierce competition. Optimizing user experience (UX) emerges as a critical differentiator, significantly increasing a platform’s chances of standing out from the crowd.

In this context, exploratory crowdtesting becomes a powerful tool. It leverages a diverse pool of testers from your target audience, uncovering usability issues and unexpected behaviors that might be missed by traditional testing methods.

The bottom line is that investing in exploratory crowdtesting leads to increased player satisfaction and revenue.

Scripted vs non-scripted and personalization

In iGaming software development, scripted testing ensures consistent functionality, while the flexibility of exploratory testing helps identify unexpected issues. TESTA has extensive experience in this area, as highlighted in these 14 things revealed by exploratory testing.

Another consideration is its valuable effect on personalization. Unlike scripted testing, exploratory testing captures nuanced user experiences, making it more suitable for effectively testing and optimizing personalized content.

Maximize exploratory testing with crowdtesting

Crowdtesting enhances exploratory testing with real-world scenarios and varied environments, by utilizing local crowdtesters for diverse user insights. These insights inform personalization strategies, catering to a wider user range.

We demonstrated how sports betting apps used crowdsourced exploratory testing to resolve critical payment issues. This combination yields real-world insights and broader compatibility testing through a diverse pool of testers using personal devices in their natural environments.

Exploratory crowdtesting success stories for operators

Exploratory crowdtesting provides real-world insights and detects unforeseen issues.

before after igaming exploratory testing

Case study 1: improving mobile UX


An European online gaming operator needed to improve its mobile app’s UX amid stiff competition. Traditional testing methods couldn’t capture diverse user behavior.


By implementing TESTA’s exploratory crowdtesting, they identified several usability issues across devices.


Fixing the bugs resulted in a 25% increase in downloads, a 10% boost in session duration, and improved user reviews.

Case study 2: discovering hidden bugs


A sports betting platform faced frequent crashes and glitches, but couldn’t find the cause.


Using TESTA’s exploratory crowdtesting, they discovered critical bugs affecting server load, device compatibility, and in-app purchases.


Fixing these issues led to a 75% reduction in crashes, a 12% increase in successful in-app purchases, improved revenue, and user retention.

Integrating exploratory crowdtesting in development

Here’s how to introduce exploratory crowdtesting into iGaming software development:

TESTA’s crowdsourced exploratory testing workflow
  1. Planning: Define testing goals, develop test criteria, and prepare necessary resources.
  2. Recruit and onboard testers: Gather a varied group of testers who represent your audience, considering factors like demographics, gaming experience, and device usage.
  3. Conduct testing: Encourage independent exploration by testers. Optionally, provide training on the platform and testing principles, especially for complex platforms or novice testers.
  4. Analyze and report results: Collect and analyze feedback to identify key issues and challenges. Prioritize findings based on severity, frequency, and user experience impact.
  5. Act and iterate: Use insights from the testing session to refine future iterations. Adjust testing goals, recruitment strategies, or the overall process as needed. Integrate exploratory crowdtesting into your development cycle.

The TESTA Qrowd Platform streamlines this demanding process, enabling efficient use of exploratory testing.

The TESTA Qrowd Platform: A 3-layered approach to exploratory testing

The TESTA Qrowd Platform can be effectively applied to support and facilitate exploratory crowdtesting. The three-layered framework simplifies setup and offers streamlined workflows for increasing efficiency.


Developer layer

This layer ensures that clear initial objectives are established. Developers can collaborate with a dedicated TESTA Service Delivery Manager to define broad testing objectives and allocate dedicated timeframes within sprints for exploratory crowdtesting. This ensures that testers focus on areas most relevant to your project and have sufficient time for in-depth exploration.


Service delivery manager (SDM) layer

In the SDM layer, TESTA professionals act as a bridge between developers and testers. They provide valuable guidance and refine test plans based on real-time feedback and discoveries to keep the testing process focused and efficient.


Tester layer

This layer provides testers with access to the TESTA Qrowd Platform where they can view specific test cases and upload their test results. By enabling testers to access detailed test scenarios and submit their findings directly, the platform facilitates a thorough and structured exploration of the product.

This approach empowers testers to contribute their unique perspectives and expertise more effectively, leading to the identification of potential issues and the generation of valuable insights. This, in turn, accelerates the testing process and reduces time-to-market while maintaining high standards of quality. By empowering testers with the tools and information they need, the TESTA Qrowd Platform enables a more efficient and focused testing process, ultimately leading to improved product quality and user experience.

boosting igaming with crowdtesting

Conclusion: boosting iGaming with crowd-testing

In the fast-paced world of iGaming software development, excellent UX is crucial for engaging and retaining users. Interactions must be quick and seamless to prevent frustration.

Exploratory crowd-testing is key. Unlike conventional testing, it lets users find hidden issues and usability bugs, providing valuable insights for improvement and authentic experience creation.

Exposing your platform to real-world scenarios ensures broader compatibility and a genuine experience for your global audience. Improve your game development and UX with exploratory crowd-testing.

Want to optimize your iGaming development? Start now by contacting us, reading more, or following us on LinkedIn.

About the author

Ian McKinnon

TESTA Head of Marketing

Real people, real devices, any iGaming market

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Test, iterate and grow your iGaming business with TESTA, the QA Crowdtesting Platform built for the iGaming industry. Covering global markets with a community of iGaming-savvy QA testers, we test with real people on real devices from any market. From thorough manual and automated functional testing to insightful competitor analysis and responsive performance monitoring, TESTA’s crowdsourced data and solutions deliver immediate value. Explore our resources for the latest iGaming trends and learn how TESTA can streamline your QA process. TESTA is more than just testing, it’s a competitive edge that provides comprehensive data and solutions for iGaming software developers, operators, and providers. Get in touch with a Service Delivery Manager today and get free crowdsourced QA tests.



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