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User experience testing

User experience testing boosts player conversion and retention

User experience testing, often abbreviated as UX testing, is pivotal for iGaming operators, focusing on two critical activities: attracting new players and retaining existing ones.

As the industry expands from a handful of players to hundreds, the challenge of acquiring and maintaining a loyal player base intensifies.

Implementing user experience testing throughout the player journey means testing signup, deposit, bonus, game play, withdrawal and a lot more—all from within the target market. This can yield crucial insights and reveal hidden quality issues that might otherwise go unnoticed.

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User experience testing is essential for refining key processes such as registration, login, first deposit, and bonusing, otherwise known as the lifeblood of a competitive iGaming operator. When properly optimized, these processes can significantly enhance Gross Gaming Revenue (GGR).

While traditional UX testing methods might not detect market-specific issues or points of friction, employing real-world testers through comprehensive user experience testing provides insight into player journeys from the player’s perspective.

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Test, iterate and grow your iGaming business with Testa, the QA Crowdtesting Platform built for the iGaming industry. Covering global markets with a community of iGaming-savvy QA testers, we test with real people on real devices from any market. From thorough manual and automated functional testing to insightful competitor analysis and responsive performance monitoring, Testa’s crowdsourced data and solutions deliver immediate value. Explore our resources for the latest iGaming trends and learn how Testa can streamline your QA process. Testa is more than just testing, it’s a competitive edge that provides comprehensive data and solutions for iGaming software developers, operators, and providers. Get in touch with a Service Delivery Manager today and get free crowdsourced QA tests.

 

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