User experience testing boosts player conversion and retention
User experience testing, often abbreviated as UX testing, is pivotal for iGaming operators, focusing on two critical activities: attracting new players and retaining existing ones.
As the industry expands from a handful of players to hundreds, the challenge of acquiring and maintaining a loyal player base intensifies.
Implementing user experience testing for player journey such as signup, deposit, bonus, and loyalty programs within the target market can yield crucial insights and reveal hidden quality issues that might otherwise go unnoticed.
Benefits of user experience testing
User experience testing- real people, real results
User experience testing is essential for refining key processes such as Registration, Login, First deposit, and Bonusing, which are the lifeblood of a competitive iGaming operator. When properly optimized, these processes can significantly enhance Gross Gaming Revenue (GGR).
While traditional UX testing methods might not detect market-specific issues or points of friction, employing real-world testers through comprehensive user experience testing provides insight into player journeys from the player’s perspective.