iGaming User Experience Testing for Player Acquisition & Retention

User experience testing boosts player conversion and retention

User experience testing, often abbreviated as UX testing, is pivotal for iGaming operators, focusing on two critical activities: attracting new players and retaining existing ones.

As the industry expands from a handful of players to hundreds, the challenge of acquiring and maintaining a loyal player base intensifies.

Implementing user experience testing throughout the player journey means testing signup, deposit, bonus, game play, withdrawal and a lot more—all from within the target market. This can yield crucial insights and reveal hidden quality issues that might otherwise go unnoticed.

Real world benefits

Get better in-market insights

See points of friction specific to the market and user base. Tell clear stories of what works well, and what needs improvement.

See the omnichannel view

Whether it’s a web app, mobile app, 2-factor authentication or e-wallet, user experience testing lets you see the entire player journey across all channels.

Iterate and increase GGR

Boost revenue by streamlining registration, deposits, withdrawals, load time, game play, reactivation and promotions with boots-on-the-ground testing.

Real people, real results

User experience testing is essential for refining key processes such as registration, login, first deposit, and bonusing, otherwise known as the lifeblood of a competitive iGaming operator. When properly optimized, these processes can significantly enhance Gross Gaming Revenue (GGR).

While traditional UX testing methods might not detect market-specific issues or points of friction, employing real-world testers through comprehensive user experience testing provides insight into player journeys from the player’s perspective.

Are you ready to get started with user experience testing ?

Fill out the form and a Testa representative will contact you shortly to find out how we can help you. We’re looking forward to discussing your goals and improving your application.