In a recent feature in G3 Product Showcase Magazine, TESTA’s innovative approach to QA and UX testing for the iGaming industry was highlighted. Providing services across 235 cities globally, TESTA harnesses the power of real people and real devices to deliver authentic user experiences and invaluable insights for iGaming operators and providers.
“Heading into 2025, our aim is to expand SLAs with faster test turnarounds.”
Ian McKinnon, TESTA’s Head of Marketing, emphasized the critical role of user experience in player retention and acquisition, stating, “since player problems fall under the your-money-your-life category, UX matters way more for acquisition and retention. A slow loading live-dealer lobby or a bug in the deposit process are deal breakers when players are considering whether or not to put real money on the line.”
Reflecting on the past year’s successes, Kenneth Weng, Head of Product, shared, “Thankfully client feedback has been great. As we look back at our main use cases, we know now we were focused on the right tests. Heading into 2025, our aim is to expand SLAs with faster test turnarounds.”
The article covers TESTA’s top use cases such as onboarding, payments, bonusing, performance, localization, KYC, compatibility, and competitor benchmarking, highlighting their commitment to enhancing and expanding these services to meet the dynamic needs of the global market.
For a deeper dive into how TESTA is shaping the future of iGaming testing, read the full story on the G3 Product Showcase Magazine.
About the author
Rebecca CHEN
TESTA Marketing coordinator