In a forward-looking interview with iGaming Gazette, TESTA’s CEO Kyle Wiltshire outlined priorities for 2025, emphasizing the company USP for the iGaming industry.
Strategic focus
By maintaining this specialized approach, TESTA continues to deliver unparalleled value to its clients. 2025 will see TESTA leveraging both digital platforms and face-to-face interactions at industry events and expos to strengthen client relationships and forge new ones.
Unique research initiatives
TESTA plans to continue its tradition of publishing unique research that covers various facets of the iGaming experience, from game performance to payment systems and compliance technologies. This research is funded directly by TESTA, ensuring authentic, unbiased insights that frequently reveal surprising trends and data.
Adapting to market trends
Looking ahead, TESTA is preparing to meet the demands of regulatory changes and growth in markets such as Brazil, Alberta, and other parts of LatAm and Africa. Additionally, TESTA is expanding its expertise into rising sectors like Social Casinos, Sweeps, and Crypto Casinos, ensuring coverage across an ever-expanding matrix of markets and categories.
Conclusion
2025 promises to be a year of significant growth and innovation for TESTA, as we continue to adapt and expand in response to the dynamic iGaming landscape. Stay tuned to our channels for more updates and in-depth insights from our ongoing research and market activities.
About the author
Ian McKinnon
TESTA Head of Marketing