Players’ appetite for iGaming seems insatiable and the same thing can be said for players’ standards of a good experience. More and more, they demand absolute perfection and seamless gameplay.
As a result, compatibility across diverse devices and networks is now indispensable for better iGaming.
In this post we’ll dive into 7 reasons why compatibility testing is a keen strategic move that delivers tangible advantages —and also explain how TESTA does compatibility testing for iGaming providers.
- 7 Benefits that compatibility testing brings to iGaming providers
- Compatibility challenges for iGaming providers
- How TESTA conducts compatibility testing with the Qrowd
- Testa compatibility testing steps
- Seamless integration: the end game for compatibility testing
- Final thoughts on compatibility testing
7 Benefits that compatibility testing brings to iGaming providers
Getting a handle on your compatibility testing is more than a preventive measure for potential glitches — it’s an investment that pays off…
- Cost efficiency
Investing in compatibility testing can lead to significant savings in the long run. By preemptively identifying issues, providers can save up to 20% on device-related costs, avoiding the need for expensive patches or reactive solutions. - Broadened market reach
Compatibility ensures your game is accessible across varied devices, browsers, and networks, expanding your potential player base. For example, by ensuring their software was compatible with lesser-known browsers in Asia, one provider experienced a 28% increase in user acquisition in the region. - Ensures seamless gameplay for players across a wide range of devices and networks
Some players may prefer to play on their smartphones, while others may prefer to play on their computers. Additionally, some players may have access to high-speed internet, while others may have access to slower internet speeds. Compatibility testing helps to ensure that players can enjoy a seamless gaming experience regardless of their device or network. - Reduces the number of support tickets received from players
When players face compatibility issues, they contact customer support for help. This increases the number of support tickets for iGaming providers. Compatibility testing identifies and resolves potential issues before players encounter them, reducing support tickets for providers. - Enhanced player retention
Players demand seamless experiences. In scenarios where companies have incorporated thorough compatibility testing, they’ve observed up to a 30% increase in player retention. For instance, an iGaming provider noted that by eliminating gameplay interruptions caused by compatibility issues, they witnessed a 25% surge in monthly active users. - Boosts brand reputation and credibility
When iGaming providers are known for providing games that are compatible with a wide range of devices and networks, it boosts their brand reputation and credibility. Post a major compatibility overhaul, a renowned iGaming brand noted a 15% increase in positive reviews and user ratings, solidifying their position as a trusted industry player. - Protects against potential revenue losses due to compatibility issues
Compatibility issues can result in lost revenue for iGaming providers. To prevent this, compatibility testing is important in identifying and resolving potential issues before players encounter them.
Compatibility challenges for iGaming providers
With the rapid development of new casino game types and recent evolutions of the classics you need to have your finger on the pulse of your user experience in real time, and on a wide variety of devices from lesser known brands.
Real time
Imagine a live dealer studio broadcasting their games worldwide within mere seconds, or the live sports odds being updated in real-time. Slot games now come equipped with advanced 3D graphics libraries and an array of sound and image files. These games need to load quickly across a plethora of devices, or risk losing player interest.
Diverse devices
Global expansion has also led to the introduction of varied devices and technologies. While some markets like Latin America, Asia, and Africa might not flaunt the high-end phones common in wealthier regions, they bring their own unique set of challenges. The presence of custom browsers and lesser-known phone brands in certain countries can introduce unforeseen incompatibilities.
Siloed testing
QA teams are often faced with the Herculean task of simulating this testing environment. The challenge lies in knowing what to test for. More importantly, a mere simulation can’t replicate the experience of a genuine user, with a real device, in a specific geographical location.
How TESTA conducts compatibility testing with the Qrowd
In the world of iGaming, simulations and emulations have limitations. A real person using the actual device in the target location provides more effective feedback. TESTA connects you with the Qrowd, our vetted community of QA experts who also live and breathe iGaming.
With this group of all-star iGaming testers on your side, you’ll not only have the testers who match your specific software, hardware, and network requirements — you’ll also have testers with domain expertise in iGaming.
Scenarios to consider
Consider scenarios where the game works perfectly on a Xiaomi or Samsung phone but encounters glitches on a laptop.
Or situations where an iOS update may throw off the gameplay and drastically alter user experience.
Compatibility testing makes sure software runs smoothly across a multitude of hardware brands, software updates, and specific browsers.
Testa compatibility testing steps
Crowdtesters use a variety of devices, browsers, and network setups to simulate real-world user experiences. One tester may play the game on a Xiaomi phone using a 3G network and the Mi Browser, while another tester uses a Samsung phone on a 4G network with Chrome.
They identify and report any lags or glitches to improve compatibility and provide a cohesive, immersive experience for all players.
When you sign up for compatibility testing with TESTA you are paired with a dedicated Service Delivery Manager and generally the process unfolds in five steps:
- Scope definition and browser selection:
We begin by outlining your testing scope. We help you decide on the targeted devices and determine the browsers to be tested. - Network performance analysis:
We assess how the game or software performs across varied network conditions, comparing factors like response times between 3G and 4G. - Real-world simulation and feedback collection:
Utilizing the defined scope, Testa Qrowd crowdtesters replicate real-world scenarios. Detailed feedback from testers highlights any compatibility issues or areas needing refinement. - Issue rectification and re-testing:
Testa Analysts prioritize and address the compatibility issues identified. Corrections are made and we do another testing round to make sure all problems have been effectively resolved. - Documentation and release:
Your Testa Service Delivery Manger Compiles a comprehensive report detailing the testing phases, discovered issues, and rectification methods. Following thorough testing, the game or software is prepared for release, with provisions in place for continuous monitoring.
Seamless integration: the end game for compatibility testing
In the ever-evolving world of iGaming, compatibility testing has emerged as a non-negotiable foundation for success. A seamless gaming experience isn’t merely a luxury; it’s an expectation of modern players.
TESTA’s innovative approach to compatibility testing through crowdtesting acknowledges the multifaceted challenges of today’s diverse technological landscape. By leveraging real-world scenarios with genuine devices and varied networks, we delivers unparalleled insights, leading to optimized player experiences.
The myriad benefits—from cost savings to bolstered brand reputation—showcase the undeniable importance of this practice. Providers aiming to stand out in this competitive industry must prioritize compatibility, ensuring broad reach and player satisfaction. Don’t leave your game’s success to chance; invest in comprehensive compatibility testing. Contact TESTA today for a free initial report on compatibility testing and pave your path to iGaming excellence.
Final thoughts on compatibility testing
Compatibility testing in iGaming is a critical aspect of the development process. It goes beyond just ensuring smooth gameplay. It involves thoroughly optimizing the entire user experience, from the moment a player clicks to start the game until their final spin.
By conducting comprehensive compatibility testing, TESTA helps providers enhance the player’s engagement, build trust in the gaming platform, and ultimately drive profitability for the iGaming industry.
About the author
Ian McKinnon
TESTA Head of Marketing