TESTA CEO Kyle Wiltshire was featured in a SiGMA World News interview during SiGMA Asia 2025 in Manila, outlining a product testing model rooted in the realities of players worldwide.
Wiltshire described TESTA’s mission as enabling operators and suppliers to “see any digital product through the eyes of the player” — assessing how platforms render on local devices, in regional languages, and under real market conditions. This user-first approach helps teams act on evidence rather than assumptions, driving better decisions on performance, UX, and product roadmaps.
The discussion also highlighted:
- Global market contrasts: Clear differences in player behaviour and performance needs between Latin America, Africa, regulated US states, and Asia.
- Legal awareness: A disciplined approach to compliance in markets where payment and jurisdiction rules require stricter care.
- Mobile-first design: How younger, mobile-native audiences in Asia are shaping demand for simpler mechanics, crash-style titles, and faster user flows.
By combining real-user feedback with market-specific insights, TESTA empowers iGaming businesses to deliver products that resonate locally while maintaining global quality standards.
About the author
Rebecca CHEN
TESTA Marketing coordinator