iGwire feature: Why Africa demands a different UX playbook

In a recent feature with iGwire, TESTA CEO Kyle Wiltshire explained why a one-size-fits-all approach doesn’t work in African iGaming markets.

As the continent opens up with new regulations and growing demand, operators and suppliers must adapt to varied infrastructure—from fast 5G urban hubs to rural areas where 3G is still the norm. Kyle shared TESTA’s insights on why game size, load time, and server proximity are make-or-break factors for player retention.

He emphasized:

• The importance of optimizing for low-bandwidth environments
• The need for server locations within Africa to reduce latency
• Why flexible game settings (graphics, data usage) can improve player experience and retention
• How UX testing in both rural and urban areas helps operators future-proof their strategy

Ultimately, success in Africa starts with delivering great UX—wherever the player is.

🔗 Read the full article on iGwire